A lot of my friends who are not in SEO and Search Marketing ask me what is SEO? What the heck is it that your company does and why then heck are you never out and about and always sitting in front of a computer?
Here is a really basic explanation from a VP at Network Solutions.
NOTE: by no means and I endorsing Network Solutions ability to SEO a site; they are a hosting company.
I'm sure that many of us are really familiar with the basics of web site development and design and the process behind it, but it's always worth it to circle back to the basics of a web style guide and process guide. There are many resources available on the web to find new an interesting techniques and to shore up your foundation for building web sites.
The Web Style Guide by Patrick Lynch and Sarah Horton is a great starting point for beginners and "non-technical" people who are involved in the interactive space. If you are interested in web site design / development and business development in the interactive space, this is a great resource. It is a quick easy to read guide.
UPDATE: Does anyone else rely on specific guides to continually hone skills? I'd be interested in your input. Thanks!