Today I came across the following banner advertisement while browsing Yahoo Mobile on Verizon Wireless' network in New York City. Bank of America has stepped into the fray with new banner advertising and calls to action to download ring-tones ("Move your Feet" by Junior Senior) on their site. The whole function of this is to prompt users to go completely mobile to continue internet banking while on the run. Increa$ed mobile usability + Increa$ed site visits yields increa$ed brand loyalty.
Here is the banner image from Bank of America's ad:
In my last post on this subject, Starbucks Coffee Company and Paramount Pictures where the first to market their wares on Yahoo Mobile.
By the way, who the heck is Junior Senior? Nifty stuff BofA!