Today I was browsing on Yahoo! Mobile again and found that Starbucks is still taking advantage of local mobile advertising.
Here is the current banner that is running
Starbucks has been running a campaign for a while now. I started seeing this type of banner a couple of weeks ago while browsing in New York City. This banner above is unmistakably Starbucks' brand. It makes sense too because anything to do with Starbucks should be locally based advertising...mmm "so close you can smell it"
MarketingVox was out in front with news way back in early 2006, that Starbucks and Yahoo had some joint ventures on a micro-site. It looks like Starbucks is still nice and cozy with Yahoo!
I must say that the Yahoo! Mobile experience is still quite good. Yahoo oneSearch continues to provide relevant results and is really user-friendly.
Paul Yiu, Yahoo!'s Mobile Search guru mentioned in the announcement on Y!searchblog that you need to download Yahoo Go 2.0 in order to use oneSearch, but that is not necessarily true. I believe it's best to download Go if you don't have a "smartphone", but since I have a Blackberry 8830 World, I've been using oneSearch without Go, and it seems to work just fine. Go seems more so to just pretty things up when browsing Yahoo! news and such. It does present search results in a really pretty format, shows images and suggests a lot of local results that without downloading Go, oneSearch does not present. With Go downloaded, certainly Yahoo has a better opportunity to display better advertising too, so I can see why Mr. Yiu would want all users to download it.