Huis - Jake Matthews

Mobile Video Use on the Rise

Media week covers a Nielsen report on mobile video use:

"According to Nielsen, 10.3 million U.S. mobile subscribers access video content on their phones during a given month..."

YouTube is still the top Video destination.

Full Media Week article.

Study: Online Spend to Increase in 2009

An AdAge article by Michael Bush today speaks to a new study of marketers and advertising spend.

Though spend will be down 4% from six months ago the Advertiser Perceptions report notes that "a large percentage of the advertisers polled (68%) said they plan to increase their ad spending online."

Print is going downhill.

Yasmin Melendez Interviewed by Web Pro News

Yasmin Melendez, Conference Director at the DMA was interviewed by Web Pro News's Mike McDonald regarding the DMA/ACCM conference content.  Yasmin discusses how the ACCM conference content is evolving to include search marketing, email marketing and other new media / Internet tactics for a traditional catologue marketers.  Very interesting indeed! 

Guy Kawasaki - Art of Innovation

One of the best "Marketing" videos was a keynote from Guy Kawasaki at the 2007 Event Marketing Conference.

Very inspirational Guy - thanks!

Search Marketing Offers Hit a New Low

Today I was browsing some blogs and Andy Beal pointed me to a post by Karl Ribas regarding Sam's Club offering Search Engine Marketing (SEM) services.  Good luck folks!...I had to giggle when I saw this.  Do you think we have a problem when Sam's Club is offering SEM services starting at $50/month?

FYI - here is the offer right on the Sams site.  PuLLLEASE.    I think it's being offered by a company called Innuity...and I won't link to them.

Thanks for pointing this out Karl and Andy.

IM-NY Charity Event - Awesome Event

IM-NY's charity event in New York last night was a fun event for a great cause - raising money for the Leukemia and Lymphoma Society.  Sponsored by Best of the Web, this evening social event was a great way to connect with the smartest industry leaders in Internet marketing and particularly in Social Media - as this event preceded SMX Social New York.

Jason Falls has a great recap on his blog Social Media Explorer.

Thanks much to Brian, Greg and Rob at BOTW (keep the shirts coming), Greg Niland / GoodROI, CCW at 10e20 and all who came out for making it a truly awesome night.

IM-NY's open charity events are not to be missed!  No joke.

Now is Gone: Geoff Livingston - Livingston Buzz

Geoff Livingston of Buzz Bin has cited some of my blogging work at 10e20 for his new book Now is Gone.  As Geoff put it, the book "serves as a primer on new media for executives and entrepreneurs."  Mr. Brian Solis contributes to the book.

I'm looking forward to following the Now is Gone blog updates and the full Now is Gone copy.   

It appears that Geoff will also be speaking / moderating at PubCon Vegas - so if you are headed out there in December, check out his sessions.

Bank of America: 3rd New York Yahoo Mobile Advertiser

Today I came across the following banner advertisement while browsing Yahoo Mobile on Verizon Wireless' network in New York City.  Bank of America has stepped into the fray with new banner advertising and calls to action to download ring-tones ("Move your Feet" by Junior Senior) on their site.  The whole function of this is to prompt users to go completely mobile to continue internet banking while on the run. Increa$ed mobile usability +  Increa$ed site visits yields increa$ed brand loyalty. 

Here is the banner image from Bank of America's ad:

In my last post on this subject, Starbucks Coffee Company and Paramount Pictures where the first to market their wares on Yahoo Mobile.

By the way, who the heck is Junior Senior?  Nifty stuff BofA!

Google Pushes further into Phones

Search Engine Land (SEL) comments on the Wall Street Journal article that Google is pushing further and further on its bid to distribute its software and services bundles through wireless carrier relationships and to producing it's own handset.

SEL reports in this article that talks are far along with T-Mobile (relative to the Side-Kick connection), but I see them as a better fit to go with Verizon Wireless.  The only reason I say this is because the Google team in NYC works closely with Verizon Wireless, from what I've heard here and there. 

With regard to a Google handset, on the one hand it makes sense because it would fly of the shelves. BUT, who besides Apple has ever made money on a handset.  And Google is a search company, not a PC or handset maker.  I think that they are going to spread themselves too thin. 

Direct "junk" Mail

Recently I've been ranting about what I don't like and what I'm sick of, so I'll continue in that vein:

I think that there should be laws banning direct mail.  It's a waste of beautiful CO2 reducing trees and an insult to human intelligence.

Can anyone give me one good reason that direct mail is a good thing for business or society in general? To have constant, irrelevant marketing messages smashed into your face, in your home, mixed in with important mail - it's unjust. To boot, the ROI on this marketing tool is horrible, as I understand it, so why are marketers even interested in it?

If you live in a city (where there are a lot of rental apartments - like my place in New York City - NYC) one of the worst parts about receiving direct or "junk" mail is that you get the wrong people's junk mail, which doubles the volume of the junk that you get - it's simply absurd.

So - does anyone know of a good place that you can go to register your name and address to stop receiving junk, direct mail?