Direct "junk" Mail

Recently I've been ranting about what I don't like and what I'm sick of, so I'll continue in that vein:

I think that there should be laws banning direct mail.  It's a waste of beautiful CO2 reducing trees and an insult to human intelligence.

Can anyone give me one good reason that direct mail is a good thing for business or society in general? To have constant, irrelevant marketing messages smashed into your face, in your home, mixed in with important mail - it's unjust. To boot, the ROI on this marketing tool is horrible, as I understand it, so why are marketers even interested in it?

If you live in a city (where there are a lot of rental apartments - like my place in New York City - NYC) one of the worst parts about receiving direct or "junk" mail is that you get the wrong people's junk mail, which doubles the volume of the junk that you get - it's simply absurd.

So - does anyone know of a good place that you can go to register your name and address to stop receiving junk, direct mail?

Comments

[Yas]

The Direct Marketing Association is the guardian of the Mail Preference Service for the industry. For information on how to remove yourself from prospect lists and how this list works visit:
https://www.dmaconsumers.org/cgi/offmailing

[Jake]

Great tip - i'm going there now. Thank you.