Yahoo buying radio ads

Today I heard a radio advertisement for Yahoo! Search touting the search engine as being great because of a partnership with McAfee to ensure that your search results are safe.  This just hammered home for me how hurting Yahoo! must be right now.  It's getting bad at Yahoo! when a search engine has to buy radio ads to get more users and traffic, and tout safety/security features to gain users.  This is almost as bad as Ask.com's question asking feature.  How sad.

Comments

[Pinny Cohen]

Indeed...paying money to convince someone to use their search engine, in the hopes that it will be lasting behavior is quite foolish - they should have spent that money working on the search engine quality.