Huis - Jake Matthews

Exotics Rally | Turkey Run for Charity

Last weekend I went out with a couple of friends to the Exotics Rally 1st Annual Turkey Run for Charity.  We had a good section of the LIE closed down for us and we really let it all hang out for a good cause.  I participated in my E30 M3.  It was tough keeping up with Gallardo's, GT3's and such, but none the less, it was an amazing time for a great cause.  We raised a ton of money for INN - Interfaith Nutrition Network in Hempstead, Long Island.  The stars of this show were definitely the Enzo, the Carrera GT, and the F40.

Here are some fun videos of the take-off from the meet up point in Jericho, and then on the highway:

Turkey Run Take off Part 1: (courtesey Car-parazzi.com and NYCSPOTTER)  Direct Link to Video

Turkey Run Take-Off Part 2: (courtesey Car-parazzi.com and NYCSPOTTER) Direct Link to Video

Highway Closed!

IM-NY Charity Event - Awesome Event

IM-NY's charity event in New York last night was a fun event for a great cause - raising money for the Leukemia and Lymphoma Society.  Sponsored by Best of the Web, this evening social event was a great way to connect with the smartest industry leaders in Internet marketing and particularly in Social Media - as this event preceded SMX Social New York.

Jason Falls has a great recap on his blog Social Media Explorer.

Thanks much to Brian, Greg and Rob at BOTW (keep the shirts coming), Greg Niland / GoodROI, CCW at 10e20 and all who came out for making it a truly awesome night.

IM-NY's open charity events are not to be missed!  No joke.

Aaron Wall's Internet Marketing Mind Map

Aaron Wall put up a really interesting "Internet Marketing Mind Map" several days ago. It's really great to browse through. 

Interesting as well, he points out on his blog some of the flaws of pull marketing. From what I understand, due to releasing the mind-map on his Tools site, the map did not garner as much attention as it may have if he'd put it right on his blog site.  The post on his blog made me think a bit deeper that perhaps all marketing may be "pull" (because unique ideas have "pull" ) and "push" marketing really equates to sales.  It's definitely a subject worth examining over and over.  Nonetheless - unique ideas are what really drive any type of marketing....if it is unique and edgy, and you use both pull and push to get it out - you're moving it forward. 

Oh, don't forget hard work too!

Yahoo! Continues Mobile Banner Push

Yahoo! continues to employ display banners on its mobile web pages.  All during fashion week Yahoo! was promoting it's own content services along with Elle Magazine with banners for Fashion week.

Here are some of the example banners that they were using in New York:

Here is a link to the page that the banners went to: oneSearch http://us.m.yahoo.com/p/search?p=fashion

Among the content that they promote on this search result page are Flikr photos, celebrity blogs, Elle content, links to Yahoo! News, Yahoo Local New York City Guide, and advertisers featured collections in Elle including Burbury, Armani and DK.

Yahoo is really pushing all of it's broad "portal" services in search these days and what better channel to promote it than tied to local events and local mobile banner advertising.

Now is Gone: Geoff Livingston - Livingston Buzz

Geoff Livingston of Buzz Bin has cited some of my blogging work at 10e20 for his new book Now is Gone.  As Geoff put it, the book "serves as a primer on new media for executives and entrepreneurs."  Mr. Brian Solis contributes to the book.

I'm looking forward to following the Now is Gone blog updates and the full Now is Gone copy.   

It appears that Geoff will also be speaking / moderating at PubCon Vegas - so if you are headed out there in December, check out his sessions.

FEC Will Not Regulate "Political" Blogs

The Washington Post has a brief article today announcing that the Federal Election Commission (FEC) will not regulate Political blogs as PACs.  Here is an official press release from the FEC regarding the Daily Kos (Kos Media, LLC) situation.  In a lot of ways this is a win for free speech, blogging and democracy on the web.

Starbucks Continues Yahoo Mobile Banner Ads

Today I was browsing on Yahoo! Mobile again and found that Starbucks is still taking advantage of local mobile advertising.

Here is the current banner that is running

Starbucks has been running a campaign for a while now.  I started seeing this type of banner a couple of weeks ago while browsing in New York City. This banner above is unmistakably Starbucks' brand.  It makes sense too because anything to do with Starbucks should be locally based advertising...mmm "so close you can smell it"

MarketingVox was out in front with news way back in early 2006, that Starbucks and Yahoo had some joint ventures on a micro-site.  It looks like Starbucks is still nice and cozy with Yahoo! 

I must say that the Yahoo! Mobile experience is still quite good.  Yahoo oneSearch continues to provide relevant results and is really user-friendly.

Paul Yiu, Yahoo!'s Mobile Search guru mentioned in the announcement on Y!searchblog that you need to download Yahoo Go 2.0 in order to use oneSearch, but that is not necessarily true.  I believe it's best to download Go if you don't have a "smartphone", but since I have a Blackberry 8830 World, I've been using oneSearch without Go, and it seems to work just fine.  Go seems more so to just pretty things up when browsing Yahoo! news and such.  It does present search results in a really pretty format, shows images and suggests a lot of local results that without downloading Go, oneSearch does not present.  With Go downloaded, certainly Yahoo has a better opportunity to display better advertising too, so I can see why Mr. Yiu would want all users to download it.

W3C Mobile Web Initiative

In case anyone is looking a central source on developments in leading edge, standards based mobile web technology, you can find it over at W3C Mobile Web Initiative  You may also contribute to their various working groups and test cases/environments.

From the W3C Press Releases area the purpose of the program is as follows:

The mission of W3C's Mobile Web Initiative (MWI) is to make Web  
access from a mobile device as simple, easy, and convenient as Web  
access from a desktop device. Through the MWI Sponsorship Program,  
key players in the mobile production chain, including authoring tool  
vendors, content providers, handset manufacturers, adaptation  
providers, browser vendors and mobile operators lead the Initiative.  
MWI participants develop authoring guidelines, checklists and best  
practices, as well as a database of descriptions that can be used by  
content authors to adapt their content to a particular device.

In a couple of past posts I've been tracking some mobile issues.  

 

Bank of America: 3rd New York Yahoo Mobile Advertiser

Today I came across the following banner advertisement while browsing Yahoo Mobile on Verizon Wireless' network in New York City.  Bank of America has stepped into the fray with new banner advertising and calls to action to download ring-tones ("Move your Feet" by Junior Senior) on their site.  The whole function of this is to prompt users to go completely mobile to continue internet banking while on the run. Increa$ed mobile usability +  Increa$ed site visits yields increa$ed brand loyalty. 

Here is the banner image from Bank of America's ad:

In my last post on this subject, Starbucks Coffee Company and Paramount Pictures where the first to market their wares on Yahoo Mobile.

By the way, who the heck is Junior Senior?  Nifty stuff BofA!

Google Pushes further into Phones

Search Engine Land (SEL) comments on the Wall Street Journal article that Google is pushing further and further on its bid to distribute its software and services bundles through wireless carrier relationships and to producing it's own handset.

SEL reports in this article that talks are far along with T-Mobile (relative to the Side-Kick connection), but I see them as a better fit to go with Verizon Wireless.  The only reason I say this is because the Google team in NYC works closely with Verizon Wireless, from what I've heard here and there. 

With regard to a Google handset, on the one hand it makes sense because it would fly of the shelves. BUT, who besides Apple has ever made money on a handset.  And Google is a search company, not a PC or handset maker.  I think that they are going to spread themselves too thin.