Huis - Jake Matthews

Bank of America: 3rd New York Yahoo Mobile Advertiser

Today I came across the following banner advertisement while browsing Yahoo Mobile on Verizon Wireless' network in New York City.  Bank of America has stepped into the fray with new banner advertising and calls to action to download ring-tones ("Move your Feet" by Junior Senior) on their site.  The whole function of this is to prompt users to go completely mobile to continue internet banking while on the run. Increa$ed mobile usability +  Increa$ed site visits yields increa$ed brand loyalty. 

Here is the banner image from Bank of America's ad:

In my last post on this subject, Starbucks Coffee Company and Paramount Pictures where the first to market their wares on Yahoo Mobile.

By the way, who the heck is Junior Senior?  Nifty stuff BofA!

Starbucks & Paramount Pictures: First Advertisers on Yahoo Mobile

I'm always browsing the web on my Blackberry and I really like to use Yahoo! Mobile, as pointed out in my posts here.

I am deeply interested to see who will be the first movers to advertise on Mobile screens and for a while I had only seen Yahoo! promoting it's own products, like Yahoo! Go.  However lately, in New York City, where I spend most of my time, I've seen fresh new graphic banners from corporate advertisers.  The first two that I have seen are:

Starbucks and Paramount Pictures advertising for their new movie Hot Rod

For me, I just find it intriguing to see who are the first movers into mobile advertising. 

Link Building for your website: it's an ongoing process

Eric Enge makes a great statement that link building is an ongoing process and should never stop.  Webmasters should never stop building links to their site, it's just a plain fact.

Search Security

Aaron posted a really relevant article about the security of on-line search.  It's worth a read for sure and has some good links to studies and other posts to view in it as well.

How to use the Long Tail in Search Marketing

Maki at Dosh Dosh put together a good post on how to maximize the Long Tail in Search.  I recommend reading this one for sure.

Pipl

I have a feeling that this people search engine will catch fire. I tested it and it seems relatively robust.  Danny Sullivan mentioned this on the 5/15 SearchCast.

Educating Clients about Web Development

Shane Diffily put up a good post about educating your clients and stakeholders on key aspects of web development.  It's worth the read.

Among the things that I believe are really key are: privacy and security policies and the legal aspects / disclosures.  As well, educating a client and your stakeholders about the near and long-term cost implications of website scale is so, so important to long term site success.

Stephen Colbert: The Greatest Living American? Google & Yahoo

In some capacity, Stephen Colbert has been known to be the greatest living American with giant brass balls. This seems to be true already on Google, but I'm not sure it has broken through yet on Yahoo!  Ha, this is really funny.  I thought Google had resolved Google bombing?

Todd's SEO Playbook

Todd M. (Stuntdubl), from up North, near Albany, New York put up a great SEO post as a resource to old timers and newcomers.  Check it out.

Search Engine Strategies New York: Recap

The team at Search Engine Roundtable put together a big recap of most of the sessions at SES New York 2007.  Great job folks!